Month: July 2018

Data analytics is starting to shape how entrepreneurs carry out their business operations as almost every economic activity is becoming digitized. Small and medium-scale enterprises can now become more productive, efficient and rake in huge profits due to the use of data analytics.

Having to convert your business prospects to buyers/ customers who will patronize your products and services can be quite tricky. It requires having an excellent marketing strategy that will capture their attention, leave an impression, and turn these business prospects into buyers.

Email marketing is a way of creating awareness for your business by sending mails to business prospects and customers alike, letting them know about your products, services, and any other important information about your business.