WHY E-MAILS ARE INTEGRAL IN MODERN BUSINESSES

The ‘supposed’ death of e-mails has been purported for a long time now and yet it remains the 3rd most widely used means of communication in the business world. Many marketers, especially B2B marketers agree that emailing is the most professional means of reaching new and existing clients. Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. Over 205 million emails are sent every day and the number is only growing. This is clearly not a statistic for a technology dying anytime soon. It is true that some software tools or apps can displace some of the functions of the email, but an email is a multi-functional tool; you don’t just use it to communicate; you use it to market, perform project management functions, provide sales support, approach new leads, fix appointments, design your calendar, collaborate with the team and so much more. With so many benefits, then why is it that people doubt the capabilities of their email? For a more personalized effect, how many new mails do you get a day? Now, you get the sidmach idea.

You could say, why must I use an email in my business? I can just promote webinars and/or direct conferences to get leads and pull in new clients. Here is why:

1. Advantages such as immediacy, simplicity, and familiarity almost always outweigh the advantages of other methods.

2. Attending a webinar requires effort from your prospect while opening an email and reading an email is an extremely simple task.

3. Email is more immediate. The gap between registering for a webinar and actually attending is enough time for a prospect to change their minds.

4. Putting together a webinar is relatively more expensive and time-consuming.

5. If you don’t have an authority online, your webinar won’t have the desired effect, which is not the case with email.

6. With a company branded email (which is as cheap as #700 upwards if you use this link now), you can appear more professional and appeal to twice as many professionals also. Additionally, email is one of the most efficient ways of collecting customer feedback. Ask marketers the importance of a feedback and they will tell you that it’s the crux of every marketing strategy there ever has been. Imagine sending a customer feedback survey through a Facebook messenger, Whatsapp or any other channel. Chances are, customers would see it as an intrusion of their private space. Since, email provides a healthy balance between professional and personal space, sending surveys via email can provide genuine customer feedback insights. The huge possibilities found with emailing is as all-encompassing as it multi-directional. Remember, the power of a company branded email is endless. Click here to get one NOW!