The top 5 important facts about SEO in Nigeria would differ if you asked different authorities. However, in this post, Sidmach Technologies, a leading Nigerian Technology company has communicated a list based on what is most important to startups. Some startups in Nigeria are in dire need of SEO to enhance or optimize their business and further drive traffic to increase sales or business exposure.

What is SEO?

SEO means “Search Engine Optimization” and it is an entire process of getting more visitors to visit your business page through a search portal or engine – which is already online. Also, according to wikipedia, Search Engine Optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Top 5 SEO Facts in Nigeria

1. The Nigerian market:

The Nigerian search trends sometimes differ from the world trends. So an important tip is that you should first study your niche market (your business market). Do a qualitative analysis of the needs, purchase systems, keywords and try to find the meta-markets (associated products) around your niche. The take-home from here should be that you should always do an analysis of your market before you start SEO.

2. Create pages optimized for search:

Keyword and market analysis is only the first step towards attracting more organic search traffic.

You also need to make sure your pages are structured well and satisfy the person behind the search to rank for the keywords you selected.

Your optimization efforts should start with making sure that your visitors are enjoying an optimized user experience (UX) on your landing website. Use design and typography that makes it easy to consume the content, and remove any unnecessary elements such as pop-ups, opt-in boxes, etc. that users would not want.

3. Create content that aligns with search intent

Wanting to rank for a keyword doesn’t mean you deserve to, even if your traditional on-page SEO elements are on-point. That’s because of something called search intent.

In short, there are three main ‘types’ of searches people make:

  1. Navigational: They’re looking for a specific website, e.g., ‘Lagos airport’
  2. Informational: They’re looking to learn more about a specific topic, e.g., ‘things to do in Lagos’
  3. Transactional: They’re looking to purchase a specific product/service, e.g., ‘book hotel in Lagos’

Naturally, searches with a high level of commercial interest are more valuable from a business point of view since the people doing them are closer to purchasing (i.e., further down the marketing funnel) and thus more likely to spend money if they land on your site.

4.  Make sure your website loads fast:

Both humans and search engines all over the world prioritize the loading speed of websites. Studies suggest that up to 40% of people leave sites that take longer than 3 seconds to load.

Also, Nigerian audiences can be impatient. So, make sure your website loads under 2-3 seconds or 5 seconds at most. Anything more might mean people would close the tab before your wonderful landing page loads completely. So, be practical. A fast-loading website with moderate aesthetics will be preferred over a slow website with Hollywood interface.

5. Track your business regularly:

Most times, SEO efforts are not seen or noticed because most small businesses do not know how to track or do not track properly, especially as there are very few business tracing tools suited to Nigerian audiences specifically. By business tracking, we do not mean SEO tracking as you can do that with a handful of tools. What we mean is in fact, business general tracking!

If you know how your business profit has increased over a period of time and know how many products you have sold over the same period via online means, you can know how the internet is helping to drive your business, right?

Sadly, there are very few tools suited to the Nigerian market. One of the very few which has been helping in the Nigerian startup market for business growth tracking is the Business Kit (BizKit) which was launched in 2019.

It does excellent business tracking and eases the business process for MSMEs in Nigeria, like automating income, expenditure analysis, inventory, accounting and even invoicing processes, all for an internationally competitive price that is very affordable and extremely cost effective!

As an authority in this space that loves your business and wants it to grow to the next level, we do recommend BizKit and ask that you check it out on

BONUS TIP: Build backlinks from other websites:

Link building is critical for the success of your SEO strategy, so if you’re prepared to spend resources (time, money, etc.) on producing content, you should also be prepared to commit at least as much time to promoting and generating links to your content.

Why? Because there’s clear evidence showing that backlinks are one of the factors with a strong influence on Google’s ranking algorithm.


Even Google admits that backlinks are one of the top 3 ‘ranking factors.’

There are many tactics you can use to get other websites to link back to your web pages. Some are more legitimate than others. However, before you start cherry picking “link building hacks” to try, take the time to review and analyze how your competitors are building links.

It’s important to use your competitors because each niche is different and tactics that work great in one niche might not be so effective in yours.

So that’s it about the top 5 important facts about SEO in Nigeria.